ABM.IT, an IT Solutions Company based in Brisbane, approached AX Designs with a unique challenge: to develop a new brand that would differentiate them from their parent company while maintaining the same colour scheme of bold reds and blues. The goal was to create a modern, professional, and updated look that would resonate with their target audience in the competitive IT industry.
Tailored Package for IT Solution Services
Overview
The Process
The project began with initial logo and branding concepts that incorporated the desired colour palette of reds and blues on a clean white background. However, during the initial stages, the scope shifted, requiring a complete redesign to better align with the evolving vision of ABM.IT. I was more than happy to accommodate these changes, working closely with the client through several iterations to ensure the final design met their expectations and objectives.
Logo Design
The logo for ABM.IT features a globe composed of connected dots, symbolising connectivity and global reach. The bold, capitalised lettering of the company name is complemented by a softer tagline, striking a balance between strength and approachability. This cohesive branding element encapsulates ABM.IT’s commitment to innovation, excellence, and personalised service.
Business Cards
The business card design for ABM.IT was crafted to reflect the new brand identity, featuring bold reds and blues on a minimalist white background. The design conveyed professionalism and modernity, making a strong impression on clients and partners alike.
Z Fold Flyer
The 2-page Z-fold flyer for ABM.IT continued the bold and punchy theme, incorporating a word cloud that is popular among IT companies. This design element added a dynamic and engaging visual component to the flyer, effectively communicating the company’s services and value proposition to potential clients.
Website Design
The website design for ABM.IT carried through the brand’s modern and professional aesthetic, with a clean layout, bold colour accents, and user-friendly navigation. The website served as a comprehensive platform to showcase ABM.IT’s services, team, and success stories, providing visitors with a clear understanding of what the brand represents.
Working with AX Designs on our rebranding project was a seamless and enjoyable experience. They were able to understand our vision and translate it into a cohesive and modern brand identity that truly reflects who we are as ABM.IT. His flexibility and commitment to delivering exceptional results made them a valuable partner in this journey.
The Results
The designed logo, business cards, flyer, and website showcased ABM.IT’s commitment to innovation and excellence, setting them apart in the competitive IT landscape. The collaborative process, combined with AX Designs’ willingness to adapt and evolve, resulted in a brand identity that not only met but exceeded ABM.IT’s expectations. This project serves as a testament to AX Designs’ expertise in creating impactful and memorable branding solutions tailored to each client’s unique needs.
